FAQ by the Public · PRICI in Plain English
Is your money
being put to work?
Companies make choices every year about whether to reinvest their money or pay it out. PRICI is a proposed way to show those choices clearly, using information companies already publish.
Before you start · Five terms used on this page
PRICI — A proposed score, like a report card, showing whether a company is balancing its prices, its payouts to shareholders and its investment in the business and staff. Lower is better.
Shareholder payouts — Money a company returns to its owners — through dividends (regular cash payments) or share buybacks (the company buying back its own shares, which tends to lift the share price).
Investment — Spending that builds the business for the future: new equipment and buildings, research and development (R&D), and better pay for ordinary staff.
Extraction — Taking money out of a business rather than reinvesting it — especially when prices are also rising faster than competitors’.
Sector peers — Other companies in the same line of business. PRICI always compares a company with similar firms, not with an ideal.
New to the ideas? The framework overview introduces them step by step.
The Basics
What is PRICI, in plain English?
A report card for how companies use their money.
PRICI — short for the Price Restraint and Investment Compliance Index — looks at whether a company is putting money back into its future, by investing and paying staff fairly, or mainly using it to reward shareholders in the short term, sometimes while raising prices faster than competitors.
It is built from figures companies already publish in their annual accounts, so anyone can check it.
Why is this needed? Don’t market forces already make companies invest?
Often they do — but not always, and not always enough.
Companies face strong pressure to deliver short-term returns to shareholders. Sometimes the quickest way to do that is to pay out more and invest less, even when the company could afford to do both. When many firms make the same choice, the whole economy can end up with too little investment and slow wage growth.
PRICI makes that pattern visible, so it can be discussed and, if policymakers choose, addressed.
How is this different from normal financial measures?
Normal measures show how much money a company makes. PRICI shows what it does with it.
Figures such as profit margins or return on equity tell you whether a business is profitable. They do not tell you whether the profits are being reinvested in equipment, research and people, or mostly paid out. Two companies can look similar on profit and very different on PRICI.
How It Works
What does PRICI actually measure?
Three things, each compared with similar companies.
- Prices: is the company raising prices faster than others in its sector?
- Payouts: how much of its sustainable profit is it paying to shareholders through dividends and buybacks?
- Investment: how much is it verifiably investing in equipment, research and development, and pay for typical staff?
These combine into a single score. High prices and high payouts push the score up; strong investment brings it down. The full formula is explained on The Solution.
What is a good PRICI score?
Lower is better.
A low score means the company is balancing payouts with investment and fair pricing. A high score means it is paying out heavily compared with what it reinvests. Under the proposal, firms well into the top band could face a surcharge on excess payouts. The exact thresholds are proposals that would be tested and adjusted.
Can you give an example?
Here is a simple, made-up illustration.
Imagine a company with £100 million available after running costs. It could use it in two ways:
£40m invested in equipment and R&D
£45m on wages
£15m to shareholders
Prices in line with competitors
Healthy balance
£25m invested
£40m on wages
£35m to shareholders
Prices rising faster than competitors
High extraction
On standard measures, Option 2 might look better for shareholders in the short term. PRICI shows it is investing less in the company’s future.
The Problem PRICI Addresses
Why don’t companies just invest properly on their own?
Because what makes sense for one company is not always what is best for the economy.
A chief executive who invests heavily may see the share price lag behind competitors who cut investment to pay out more. When many firms face the same pressure, the result can be lower investment across the board. PRICI makes the combined effect of these individual choices easier to see.
Isn’t this just the familiar story of slow productivity growth?
It is connected — and it may be part of the explanation.
Productivity means how much is produced per hour worked, and it is the main long-run driver of wages. In the UK it has grown much more slowly since 2008 than before. There are many possible reasons.
One of them, we suggest, is how money is used: large sums have gone into share buybacks and financial assets while investment and wage growth stayed weak. PRICI is designed to measure that part of the picture.
What happens when scores stay high for years?
If many firms score high for a long time, we would expect weaker investment and wage growth across the economy.
Since 2008, many advanced economies have seen slow growth and weak real wages alongside healthy corporate profits and shareholder returns. PRICI does not claim to explain all of that, but it can show whether the money exists and how much of it is being reinvested.
Practical Uses
Who would use PRICI scores?
- Governments designing tax, industrial or economic policy
- Central banks trying to understand why stimulus has not led to more investment
- Pension funds and investors looking for companies building long-term value
- Workers and unions wanting clear data in pay discussions
- Businesses comparing their own choices with others in their sector
How could PRICI change policy decisions?
It could help tell apart two very different problems.
When growth is weak, governments usually cut interest rates or offer tax breaks, hoping companies will invest more. That works if firms are short of money. But if PRICI shows they already have the money and are choosing to pay it out instead, cheaper borrowing may not help much. Changing the incentives around how money is used may work better.
Does PRICI only cover private companies, or government spending too?
PRICI covers companies. A companion tool, PRICI-P, looks at public spending.
The same question applies to government: how much of each pound actually reaches doctors, teachers and infrastructure, and how much is absorbed by administration, consultants and process along the way? PRICI-P (P for public) is designed to measure that. Together, the two tools show where money is — and is not — being put to good use across the economy.
Learn more in the framework overview and the FAQ by Policymakers.
Would this mean more government interference in business?
PRICI is first and foremost a measurement. What to do with it is a separate decision.
Some might use the scores to design tax rules that reward investment over payouts. Others might use them simply to check whether existing policies are working. Either way, the aim is better information, so decisions are not made blind.
Common Questions and Objections
Don’t shareholders deserve a return for the risks they take?
Yes, and PRICI does not question that.
Shareholders put their money at risk and should be rewarded. PRICI asks where the reward comes from: from growth the business has invested in, or from money that could have been building the business. A company can pay generous returns and still score well, as long as it is also investing.
Won’t this hurt the stock market, and so our pensions?
Over the long run, companies that keep investing tend to be the ones that keep creating value.
A company that cuts investment to pay out more can weaken its own future. Pension funds invest for decades, so they have good reason to want to know which companies are building for the long term. PRICI gives them that information.
Why not just raise corporate taxes or introduce a wealth tax instead?
Those tools do different jobs. PRICI is designed to complement tax policy, not replace it.
A wealth tax changes who owns assets. A higher corporate tax raises more revenue. Neither directly changes whether a company chooses buybacks over research, or dividends over pay rises.
PRICI is more targeted. It would only affect firms paying out well above their peers without investing, and even then only on the excess. However you feel about the overall level of tax, the money already in the economy could be put to better use — and that is the question PRICI addresses.
Isn’t this anti-business or anti-capitalist?
No. It is about helping markets work better.
Markets depend on good information. There is detailed data on financial returns, but very little on how effectively companies use their capital. PRICI aims to fill that gap. Whatever your view on the role of government, better measurement tends to lead to better decisions.
What about companies that simply don’t have good investment opportunities?
That is fine. Not every company has something worth investing in at every moment.
PRICI compares firms with their peers and looks at patterns over several years, so a single company returning spare cash is not a concern. It would matter if scores stayed high across whole sectors or the whole economy for many years, because that would suggest a wider problem rather than a lack of opportunities.
What Happens Next
What would it take to put PRICI into practice?
The data already exists. The main task is setting up trusted, independent oversight.
Companies already publish the figures PRICI needs, so no new reporting would be required. What is needed is an independent body to set and maintain the method — similar to the way the IFRS Foundation sets international accounting rules — so that it stays consistent and credible over time. Before any of that, we propose testing the approach against past data.
How soon would we see results?
The scores would be useful straight away as information. Wider effects would take longer.
As soon as scores are calculated, they would show how money is currently being used. Over time, they would also show whether policies aimed at boosting investment actually do so.
What is the first step?
Testing the approach, and helping more people understand the question it asks.
We are proposing a back-test against 25–30 past stimulus events to see whether the approach holds up. Alongside that, we want to shift the conversation from “we need more growth” to “is the money already in the system being put to work?”
The Bottom Line
Your pension, savings and taxes are all connected to companies making choices about whether to build their business or pay out to shareholders. At the moment, those choices are hard to see — for you and for your pension fund. PRICI aims to make them visible.
Remember: lower scores are better. A low score means a company is investing, paying fairly and pricing reasonably, while still rewarding its owners.
